How The Marketing System Works
From pre-opening through everyday operations, marketing is planned and executed for you. Each stage below has a clear job: build your presence early, launch with momentum, and keep qualified leads coming once you are open.
Pre-Opening Marketing Engine
Your market launch starts long before your doors open. Pre-opening marketing services begin approximately two to six months before you open, building your local digital presence so leads are already flowing when you take your first call. This dedicated program is executed for you by our marketing team.
- Local market research and campaign planning for your Designated Territory
- Digital presence buildout ahead of opening day
- Lead pipelines warmed up before you start operating
Grand Opening Blitz
Around opening day, an enhanced advertising and marketing push introduces your business to the community. Grand opening marketing typically runs from 30 to 60 days before opening through the first 30 days after, so your launch lands with momentum instead of a quiet start.
National Brand Fund
Every franchisee contributes 1% of monthly Gross Revenue to the National Brand Fund, which powers brand-building activity that benefits the whole system. The fund supports both traditional and digital initiatives, including:
- Website development and the system digital marketing platform
- Social media and public relations
- Advertising campaigns across television, radio, print, and digital media
- Brand awareness programs that lift every Kaminskiy Care and Repair location
*Brand Fund contribution is currently 1% of Gross Revenue and may be adjusted up to a maximum of 3% as described in the Franchise Disclosure Document.
Always-On Local Marketing
Consistent local visibility is what keeps a handyman business booked. Each franchisee invests a minimum of $3,000 per month in approved local marketing for their Designated Territory. You are never guessing where to spend it: campaigns use proven, corporate-approved programs and creative, so your budget goes to what already works across the system.
- Corporate-approved campaigns, creative, and messaging
- Spending focused inside your protected Designated Territory
- If a regional advertising cooperative is formed in your market, your contribution is credited toward your local requirement
Done-For-You Digital Marketing
Digital marketing services are provided through our in-house team and affiliates, the same specialists who run marketing for our flagship operations. That means professional execution without hiring an agency or becoming a PPC expert yourself.
- Local SEO and a branded landing page managed by the corporate digital team
- Paid search and social campaigns built on system-wide learnings
- Real-time dashboards showing lead sources, spend, and ROI
- Brand-consistent creative, with social media guidelines that protect your reputation
Your Marketing Investment At A Glance
| Program | Investment | Timing | What It Does |
|---|---|---|---|
| Pre-Opening Marketing | $40,000 (one-time) | Starts 2–6 months before opening | Builds your local presence and lead pipeline before day one |
| Grand Opening Marketing | $2,000 (one-time) | 30–60 days pre-opening through 30 days post-opening | Launch campaign that introduces your business to the market |
| National Brand Fund | 1% of Gross Revenue | Monthly | System-wide brand building: web, social, PR, and ad campaigns |
| Local Advertising | $3,000 minimum | Monthly | Approved lead generation focused on your territory |
*Figures summarize the marketing-related fees and requirements described in our current Franchise Disclosure Document, which governs in full. Amounts and programs may change as described in the FDD.
Marketing & Leads: Your Top Questions Answered
Do I need marketing experience to succeed?
No. Campaign strategy, creative, and digital execution are handled by our corporate marketing team and affiliates. Your job is to run a great operation; the system’s job is to keep your phone ringing.
When does marketing for my location actually start?
Two to six months before you open. The pre-opening program builds your digital footprint and warms up your lead pipeline so opening week starts with demand, not silence.
What does the National Brand Fund pay for?
Website development, the system digital marketing platform, social media, public relations, and advertising campaigns across TV, radio, print, and digital channels. Every dollar goes toward raising awareness of the Kaminskiy Care and Repair brand.
How much do I spend on local marketing each month?
A minimum of $3,000 per month inside your Designated Territory, using campaigns and materials we approve. Many owners choose to invest more as they scale, and if an advertising cooperative operates in your region, your co-op contribution counts toward this requirement.
Can I run my own ads or partner with local brands?
Yes, within the system standards. Advertising and promotional materials are submitted for corporate approval before use, and co-branding requires advance written approval. This protects the brand you are investing in and keeps every campaign on message.
How do I know if my marketing is working?
Real-time dashboards show your lead sources, spend, and ROI, so you and the corporate team can see exactly which channels are producing and adjust together.
Ready To Learn More?
Our marketing system is built so you can focus on serving customers while proven campaigns bring them to you. Book a quick discovery call with our franchise team to see how the marketing engine would work in your territory.